Fuego Family Farms presents Transbay Challenge 3: San Francisco // Hosted by Jimi Devine // February 26 // The Midway SF
DJ PERFORMANCES BY:
GREASE WITHASPOON (Mexico City)
CHIXY GUAP (Mexico City)
DA MOTH (LA)
Transbay Challenge III: San Francisco Hosted by Jimi Devine Presented by Fuego Family Farms
The Most Competitive Gathering Yet
Jimi Devine is back on home turf to crown kings in the California flower game. This spring’s Transbay Challenge III will bring together top-flight growers and producers for an authentic competition–and unmatched celebration–of heat The City has ever hosted.
The top flower brands in the game will all be present to share what they have in their upcoming drops, and as always, judged by the top industry tastemakers and celebrity judges. Get ready for the world renown gathering of the top cultivators in California's cannabis scene.
Party all day into the night as the competition heats up and the beats get bumping. Music lineup curated by Los Angeles DJ and producer DA MOTH.
Featuring Terplandia – a multi-sensory, immersive cannabis experience inside The Midway SF.
Join us as the judging kicks off and the top heat is crowned in the California indoor flower game. Winner will be announced at 8pm during the event.
Sponsored by Fuego Family Farms
Additional sponsors include CAM and Grove Bags
Event produced by Emerald Farm Tours
Stay tuned to this page for weekly updates and complete event details including our list of CHALLENGERS,MUSICAL PERFORMERS, CANNABISBRANDS, SPECIAL GUEST JUDGES,and a massive list of CELEBRITIES AND VIPs.
About the Venue
The Midway SF is a legendary space to party. And because we wear our party hats at every Transbay Challenge, our next installment will be no different.
We’ve carved out some great spaces to mingle, congregate, and celebrate throughout the venue. From the easy-going atmosphere of the outdoor patio and expansive gallery spaces, to the speakeasy-like feelings evoked by the Gods & Monsters lounge, the space will come alive with lights and music.
Expect no less than the best musical and DJ talent and surprises for all as we look forward to judging the best-in-class heat in a fresh space.
Jimi Devine has spent the last decade searching for the best cannabis in the galaxy and covered the topic for outlets like L.A. Weekly, The San Francisco Chronicle, and all of the world’s leading cannabis lifestyle and news sites. He has been involved in cannabis policy reform since 2005 and has worked in the industry since 2009 when he moved to Oakland from Lynn, Massachusetts. Currently serving as Cannabis Writer at LA WEEKLY, you can also find his writings on cannabis products and policy in The Boston Globe, The Hill, The Chronicle of Higher Education, GreenState, High Times, Irvine Weekly, 7x7 Magazine, Leafly, The East Bay Express, and Ed Rosenthal's recent book, This Bud's for You. Jimi holds a BA in Journalism and Media Studies from Franklin Pierce University.
Jimi has called the cultivators and strains that would end up on the podiums of the cannabis world’s most elite contests in recent years. This includes Roze’s Breeders’ Cup win and Runner-up finish at the 2017 Emerald Cup, Cherry Punch’s podium spot at 2019’s Emerald Cup, and listing many of the eventual winners in his preview coverage of California’s first legal cannabis cup hosted by High Times.
About Emerald Farm Tours
Emerald Farm Tours was founded in 2018 by cannabis industry veteran Victor Pinho. With over 20 years in the cannabis industry, Victor's expertise and unique background provide his tour groups with a true insider's perspective on the industry. Emerald Farm Tours is a cannabis tourism and events company dedicated to providing you an unforgettable look into the burgeoning California cannabis businesses that are pioneering our industry.
Let us be your guides on a once-in-a-lifetime journey through California's legal marijuana landscape and walk away with a deeper understanding and appreciation for this incredible plant.